Which schema type should I pick?

LocalBusiness for your homepage, with the closest subtype (Plumber, Dentist, LawFirm and so on) so engines know what kind of business you are. Service for each individual service page. FAQPage for any page with three or more real questions and answers.

Why does schema matter for AI search?

Structured data states the facts about a page (who you are, where you work, what you offer, which questions you answer) in a format machines read without guessing. Search engines use it for rich results, and AI engines use the same signals to confirm details before they recommend a business.

How do I add it to my site?

Paste the output into the of the matching page. On WordPress, use your SEO plugin or a header code plugin; on Webflow, add it under Page settings, Custom code; on Shopify, add it to the theme or the page template. One block of each type per page is enough.

How do I check it worked?

Run the page through Google's Rich Results Test or the Schema.org validator. Both read the live page and list any errors or missing required fields.

Schema generator

JSON-LD schema, ready to paste.

Build LocalBusiness, Service or FAQPage markup for any page. Search engines and AI read the structure, not just the words.

No sign-upBuilt in your browserValid JSON-LD

citeca.ai/tools/schema-generator

For your homepage: who you are, where you are and how to reach you.

Business details

Business type

Pick the closest subtype, so engines know what kind of business you are.

Business name

Website URL

DescriptionOptional

PhoneOptional

EmailOptional

Address

Street address

City

State or region

ZIP or postal code

Country code

Reach and identity

Price rangeOptional

$, $$, $$$ or $$$$

Area servedOptional

A city, county or region.

Social profilesOptional

One URL per line. Becomes sameAs, which helps engines confirm who you are.

JSON-LD10 lines

1<script type="application/ld+json">2{3  "@context": "https://schema.org",4  "@type": "LocalBusiness",5  "address": {6    "@type": "PostalAddress",7    "addressCountry": "US"8  }9}10</script>

Paste it into the <head> of the matching page. Empty fields are left out.

How to use it

From form to markup in a minute.

Pick the type that matches the page, fill in what you know and leave the rest. Empty fields are left out.

1
Pick the type
LocalBusiness for your homepage, Service for a service page, FAQPage for a page of questions and answers.
2
Fill in your details
Name, address, phone and the area you serve. The JSON-LD is written alongside as you type.
3
Paste it into the page
Copy the block into the page's <head>, then confirm it with Google's Rich Results Test.

FAQ

Questions, answered.

LocalBusiness for your homepage, with the closest subtype (Plumber, Dentist, LawFirm and so on) so engines know what kind of business you are. Service for each individual service page. FAQPage for any page with three or more real questions and answers.

Citeca

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JSON-LD schema, ready to paste.

From form to markup in a minute.

Pick the type

Fill in your details

Paste it into the page

Questions, answered.

Put your SEO on autopilot.

Put your SEO
on autopilot.